About First Choice Business Funding

A second opinion on every offer, before you sign one.

First Choice exists so that a business owner never takes funding simply because it was the only offer on the table.

A cafe owner outside his own door, arms folded, in no hurry to sign.

What we do

We are not a lender. We take one application, put it in front of the lenders in a network of more than eighty, and then do the part most owners do not have an evening spare for: reading what comes back, line by line, and setting it out so the offers can be compared on equal terms.

Our view is that the right offer is rarely the fastest or the largest. It is the one whose total cost, term and payments suit the business that has to live with it. Sometimes that means advising you to take none of them yet.

Applying costs nothing and commits you to nothing. We are paid by the lender if a deal closes. First Choice works only with businesses and does not arrange personal or consumer loans.

Compare your offers

A cafe owner holding the door open on the day's trade.

Plain advice

What we will tell you, even when it is not what you hoped

The value of a second opinion is that it is not trying to close. These are the four things our specialists are there to say out loud.

Which clause matters: Most of an agreement is standard. We point to the part that is not.
When a lower payment costs more: A smaller instalment over a longer term can be the dearer offer. We show you both totals.
When to wait: If the business would be better off in three months' time, we will say so now.
What we are paid: Nothing by you. The lender pays us if a deal closes, and applying costs nothing.

An owner on a call while packing orders: the specialist fits around the work.

The application

Start your comparison

About two minutes: the amount, who to send your offers to, and a few questions about the business. No application fee, and nothing is agreed until you choose an offer.